A more qualitative look at analytics data

Analytics data is typically used to better understand behaviour at scale: where do users go first? Where do they go next? Which pages do they spend most time on? Where do they get stuck? These questions are usually answered by looking at the aggregate data of many users. Looking across many users helps spot patterns. […]

Mapping the messy

Diagram of an author's publishing journey, showing several rejections and loopy lines suggesting they had to start from scratch again

On 10 October 2022 I gave a Pecha Kucha presentation at the Ethnographic Praxis in Industry Conference (EPIC) about messy user journeys. Pecha Kuchas have a 20×20 format: 20 slides with 20 seconds of text. Below the transcript of this talk. I would like to start with a quote. “Publishing is basically my job. I […]